Grab, which dominates bike-sharing, fintech, and food delivery in Southeast Asia, has clearly become a super app. At present, Grab has developed from a taxi platform to a super APP, providing transportation, takeaway, express delivery, mobile payment and financial services for more than 36 million users in 8 countries and regions in Southeast Asia. The mobile payment service GrabPay was launched in 2016, and the food delivery service GrabFood was launched in 2018.

Next, almost half of the population in Southeast Asia does not have a bank account, and the credit card penetration rate is less than 10%. The dependence on cash is extremely high, and there are large waste of resources and security problems. Using financial technology to solve these problems is the original intention of developing e-wallets one. Grab allows users to make mobile payments without binding a bank card for cashless consumption. And the first quarter of 2019 was an important milestone in the transformation of Grab into a super application for daily life. During this period, a number of new services were launched, including itinerary planning, hotel reservations, ticketing, news subscriptions, video streaming, etc.

Finally, it is worth mentioning that Grab has set up an omni-channel point reward function. Users can get corresponding points every time they spend on the platform, and the points can be exchanged for coupons, vouchers, movie tickets, etc., as one of the measures to increase user stickiness one. Therefore, as a super app in Southeast Asia, in addition to providing consumers with the most important daily services, Grab also provides users with safe, convenient and affordable transportation, food delivery, express delivery, grocery delivery, online payment and financial services.