Groundspeak Inc. is an American technology company that created and operates the Geocaching platform. Established in Seattle in 2000, Groundspeak has grown the Geocaching community from a small game to a worldwide outdoor treasure hunt with millions of caches hidden all around the world. In addition to Geocaching, the company provides other location-based games through its Waymarking and Adventure Lab platforms. The company's mission is to inspire adventure, exploration, and community through location-based gaming. Groundspeak emphasizes community building, encouraging social interaction and promoting outdoor activities and physical fitness.